It has been a couple weeks now since WordCamp Raleigh and I’ve finally put together my own recap of the sessions I attended. This also includes my own session, The Power of the WordPress Editor. You can also check out the website here so you can view the slides from each session.
Yes you read that correctly. I spoke in public, at a WordCamp no less. It was liberating. My session was called The Power of the WordPress Editor, and I spoke about shying away from creating too many custom post types and just using the built-in visual editor from WordPress. It is often overlooked by developers trying to get fancy (or not so fancy) with client websites. It’s also something WordPress power users might overlook when they read about post type plugins and such. You can check out my slides below. This is a session I will revisit again in the future as I feel there was so much left unsaid. So be prepared for “The Power of the WordPress Editor 2.0” somewhere down the line.
Now with that out of the way, let me go over the sessions I attended (and enjoyed!).
Not One and Done by Sharon Dawson
Sharon’s sessions “Not One and Done” was incredibly insightful. Sharon’s sessions went over how we often forget about content once we create it. Especially when it comes to blogging, many people will just post stuff and never go back to it. She stressed that we should re-purpose and re-promote our old posts that still hold relevance. This includes re-sharing on social media as well.
Captivate Your Audience with Data-Driven Storytelling by Alisa Herr
Alisa Herr’s session provided us with some very key information when it comes to our content. One of the best takeaways for me was to keep it simple. Don’t use generic stock photos, clever phrases, or jargon, and keep things simple. Being fancy isn’t what it’s all about. And there is such a thing as too much information, so don’t try to cram so much into one graphic. Be clear and concise, be strategic about color, and highlight what’s important.
The Magic of Funnels: Using WordPress to turn Visitors into Buyers by Andrea Olson
Andrea’s session on the Magic of Funnels was full of useful information. Many of the things she spoke about I will be employing with my websites in the very near future. She talked about who needs a funnel. You need a funnel if your website serves a purpose, sells a product or service, provides important information, provides a forum, or has a desired outcome. Frankly this includes most websites. The main driver behind it all was that a website funnel makes you money while you do other things. Truly a great session.
Improving Your Website’s UX: Your Questions Answered by Melissa Eggleston, Julie Grundy, and Marjorie Sample
This session was more of a Q&A session. The first 15 minutes of the session was dedicated to giving us an overview of UX. After that it was all about answering our questions as it pertained to UX, even walking us through certain things during that time. Some of the main points I took down was that content is key, UX saves money, and that UX without user research is not UX.
Until Next Year
This was definitely a great year at WordCamp Raleigh. I learned a lot about things geared more towards marketing than anything else. It was a great learning experience. In addition to that, I spoke for the first time which was a great experience.