Over the past few months (probably longer) I have been working on a new website for my freelance business, Laverty Creative. I am pleased to tell you that the new website is up and looking pretty damn good. Sorry to toot my own horn, but it really does look much better than it did previously. Not only that, I built this version on the Genesis framework and utilized some new methods that I had been previously unfamiliar with. It took some time to make it happen because work ramped up a bit, and because whenever you are creating your own website you are pretty much never pleased with it. Well I am finally happy about the design and the way it is set up, and am here to tell you about the new site and what I plan on providing for prospective clients.
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I will design websites in Photoshop or Sketch, based on the goals of the client. What this means is I will have a discussion with each client about the websites they like, other websites that are within their industry or niche, and what is important to them in a website. This will help to guide the design process so I have things to draw from and research prior to putting together a design. Then I can design a website with each of those things in mind and provide a top-notch solution to each client.
Designs will be translated into a WordPress theme so content can be easily managed, and to make things easier when custom additions are needed, or if it is to be passed on to another developer. WordPress powers 25% of the web and is the top content management system out there. I leverage this to create solutions that can grow with each client as their brand grows. In addition to that, I typically utilize the Genesis framework in order to build custom solutions for each client. I do this because the Genesis framework is a well supported framework with regular updates and it is optimized for search right out of the box (though I still utilize additional plugins for this as well).
For those who have a need for an online store or a way to sell their services online, I can also provide E-Commerce solutions. I typically use WooCommerce for these types of websites, but am open to other plugins/platforms and can utilize other solutions if needed. WooCommerce has a host of add-ons that I can also set up, such as the WooCommerce Products Vendors add-on for creating an online marketplace. Here is an example of one such solution.
What not to expect
While I can provide a cookie cutter solution at a lower cost, or set up and customize a theme that you choose, my full-service solutions are not based on templates and are entirely custom. When some people read that I utilize a framework they immediately jump to that conclusion, but the Genesis framework is something that you can build upon and that makes theme development a bit easier. It is not a template theme where I just input images and content and call it a day. I create a child theme and then build a custom solution utilizing the Genesis framework to my advantage.
So what’s so great about the new site?
With the new site I have provided a better outline of the services I provide, and I am now utilizing all of the things I plan to provide for prospective clients. In addition to that, my new contact form section allows potential clients to provide information on their project right off the bat and it also lets them know the price range, timeframe, and how soon I can start. To top it all off, I am proud of it. I am basically a client of my own freelance business, and when a client is happy with what you’ve provided then you’ve done a pretty solid job.